Recently I was presenting the results of a mystery shopping campaign, and as commonly happens, the issues of capturing accurate contact details and inadequate follow-up were discussed.
Two particular areas of weakness identified were the provision of contact information to the marketing team and failing to confirm costs in writing via an email. Some viewed asking for email addresses and follow-up as an aggressive sales technique, but it does not need to be aggressive and this can be addressed easily through training.
Sevenoaks Solicitors
